Where we stand

We need to be honest about the scale of the challenge. Voters know Labour is failing, but they’re not ready to come back to us yet. They are angry about the state of the country and blame the parties who have been in government.

The truth is Labour are going wrong because they are following their principles. We went wrong when we failed to follow ours.

We’re going to change that. Not with gimmicks, but by explaining where we went wrong and showing that we are returning to authentic conservative principles:

  • Freedom (of speech, of markets, of association) 

  • Pro-enterprise 

  • Personal responsibility

  • Living within our means 

  • National interest before international interest

  • Lower taxes and a smaller state

  • Secure borders

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